Featured Designer: Ayesha Somaya

Ayesha Somaya is a Karachi based fashion label that was established in 2008 by Ayesha Sohail and Somaya Adnan. The duo showcases a wide range of pieces from more casual ready to wear looks to couture designs, as well as more traditional Pakistani silhouettes to pieces with more of a western influence. They have showcased at Pantene Bridal Couture Week and Pakistan Fashion Week, just to name a few, have hosted trunk shows and Eid showcases, and most recently held an exhibition in Lahore on April 6th.

Prints are definitely in for the spring, and we have a couple of printed Ayesha Somaya's pieces for sale on the site including this Green Ombre SuitAqua Suit, and a Red and White Three Piece Suit. Perfect pieces for the season, especially if you are loving longer style suits. 

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Ayesha Somaya is one of our favorite designers, and although they are Karachi based, they also have an online store. Make sure to check back here for more of their pieces! If you have any Ayesha Somaya pieces to sell, let us know

xoxo.

NYFW

Fashion Month kicked off with New York Fashion Week, followed by London, Milan and Paris, showcasing top designers' Fall/Winter 2017 looks. With so many exciting shows, we narrowed down to a few iconic designers from NYFW: Naeem Khan, Prabal Gurung, Anniesa Hasibuan and Bibhu Mohapatra.

Naeem Khan is known for glamor. Often times you'll see his gowns being worn at high profile award shows and events. Every year his shows exude luxury, especially in this new collection. He managed to work in beautiful flower prints, bold shimmery two piece looks, elegant flowing gowns, animal prints, feathers, and so much more. He is one of the few designers that could make all of that work in one collection and make it look so glamorous. 

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Anniesa Hasibuan is an Indonesian designer that made a huge impact on the fashion scene this year as being the first designer to do a full show using all immigrant models wearing hijabs. Another glamorous collection filled with ruffles, metallic fabrics and intricate sequined prints. 

Prabal Gurung is known for his expressive shows. This year his collection - opened by Bella Hadid - showcased the four F's of the season: fur, florals and fringe. The show ended with all the models walking through with shirts with different social and political slogans. His collection was a little more edgy than his usual shows and showcased a wide variety of his talents in color and texture. 

Bibhu Mohapatra is an Indian designer that showcased his ready-to-wear Fall collection at NYFW. He incorporated the metallic and fur trends into his collection along with a lot of streamlined silhouettes. 

There were a lot of really impressive collections this year, and we focused on some of the immigrant and Desi designers that were a big hit this year at NYFW. It's always really impressive to see how a lot of the same trends (fur, metallics, fringe, and florals) transcend through different designers and how they manage to do it in their own unique way. 

If you've followed fashion month, share some of your favorite looks with us by tagging us on Instagram! 

xoxo.

Lakmé Fashion Week

February began with Lakmé Fashion week, kicking off on February 1st until the 5th showcasing some of India's top and upcoming designers. The star studded week is organized twice a year with the purpose of being a way to "redefine the future of fashion and integrate India into the global fashion world". We wanted to share some of our favorite looks from different shows this week as well as some trends we noticed. 

First up is Chola, showcasing fun, flowing, oversized pants, a variety of prints and colors, and sporty styling, creating a very urban and modern overall look to the collection.

Farah Sanjana with bold, nature inspired prints and elegant ensembles.

Amit Aggarwal brought beautifully intense looks to the runway with rich colors, a harmonious mix of textures and warrior-like silhouettes.  

Payal Singhal gave a more modern look to traditional Desi silhouettes, as well as using pastels and embroidery for a luxurious collection.

Tarun Tahiliani showcased all of his abilities in this collection. Opening with a set of airy, white looks, to showing a vast range in bold colors, prints and embroidery. This was one of the more refined and elegant collections with so many favorites. 

Some major trends we saw coming out of Lakme fashion week include floral prints, white ensembles, fringe and the continuation of the cape trend. White was a major player in Tarun Tahiliani's show, as well as in Anita Dongre's elaborate show featuring Kareena Kapoor sporting a beautiful long cape.

Divya Reddy

Divya Reddy

Kareena Kapoor for Anita Dongre

Kareena Kapoor for Anita Dongre

Keep an eye out for these trends in our upcoming SS17 collection, and shop some of our current floral favorites, like our Ruby Shakel Glam Suit, Kiran Faisal Floral Suit, Nida Azwer Top, Sheetal Floral Frenzy Suit, and the Nishat Kurti

So many beautiful looks and fun trends came out of Lakmé Fashion Week from all of the upcoming and established designers. If you followed the shows, share your favorite looks with us! 

2016 Recap

Belated Happy New Year to you all!  I just can’t believe how fast January has gone by.  With February already here, I wanted to do a quick recap of 2016! Better late than never, right?

We started off in March with our annual photoshoot, collaborating with our friends at Jewelry by Madhu and makeup artist Hira Faheem (@makeupnstyleup).  Photos were creatively designed and directed by Shaista Hussain.  Have any recommendations for makeup/jewelry/photo/models that you would like to see us partner with?  Send us your suggestions we love hearing from our readers and clients!

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In May, I had the honor to meet Sharmeen Obaid-Chinoy, two time Oscar winner for her documentaries on young women and their struggles.  The event was hosted by the Skinless Project (@skinlessproject).  The event itself created so much positive energy and inspiration from Sharmeen that I plan to blog about it very soon - stay tuned!

We kicked off summer by launching our new collection, shortly followed by Beyoncé’s Formation World Tour.  I gotta say, that show was just WOW.  We celebrated Eid at Navy Pier, which was historical because Eid prayer in Chicago had never been held at Navy Pier.  I will say, it was amazing to see so many fashionable Eid outfits all over the pier!  With a few weddings, a trip to Austin, and spending lots of time outdoors, Summer 2016 flew by very quickly!

During the 2016 holiday season, we ran a campaign called "Buy One, Give One”. For every suit purchased, DCxAsra donated a suit.  This is a new campaign which we plan to do annually going forward. When I started DCxAsra, my vision for the business model was to also include a platform to give back to the community. I found this to be the perfect start! Anything you want to see us get more involved in?  Let us know!  We are always open to suggestions and ideas on how to give back. 

In December, we hosted a Pop Up Shop through illMuslims in LA (@illmuslims). We met tons of cool people, and participated in a curated fashion show! We had so much fun that I wanted to share some photos with you from the event, including our Ayesha Somaya Blanca kurti, uniquely styled by Amber Kazalbash (@Libertydenied). Want us to “pop up” near you?  Send us a message!

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To end the year, we hosted a holiday party, where we collected clothes for donation.  We also had a pretty awesome dessert cookie spread, including ugly sweater cookies to decorate!  Through our Buy One, Give One campaign and donations from the party, we were able to donate sixteen suits.  Goal for next year?  To at least double that number!

So, you might be wondering, what can you look forward to in 2017?  Here are a few things we have in the works:

  • We are already in the planning phase for our SS17 shoot. If you are interested in collaborating with us for our annual photoshoot, we would love to hear from you!  Also if you have designer clothes you would like to consign, please complete the online intake form. Keep in mind that we do accept both brand new and like new designer items. Approximately 40% of our inventory is brand new, never been worn.  We also collaborate with South Asian designers (both local and overseas) to bring you fresh inspiration and style!

  • We are scoping out locations for pop up shops this year.  Let us know where you want to see us!

  • Promos and giveaways!  

  • DCxAsra Anniversary Party in Chicago?  Stay tuned!

Although belated, we hope you all had an amazing 2016.  Looking forward to an even better 2017 with you all!  Whether you are an email subscriber, client, or just getting to know us, I want to personally thank you for your support!  I look forward to serving you through this amazing platform called Designer Consignment by Asra.

 Xoxo, Asra