Indian fashion designer Anita Dongre has risen to the top of the Indian fashion world becoming one of the most recognized fashion houses. Born in Mumbai but with heavy influences from Jaipur, she integrates Indian heritage into each of her collections and brands. Along with Anita Dongre, her primary luxury bridal and formal wear label, she launched AND - a western wear brand, Global Desi – a more youthful boho-chic line, PinkCity- a handcrafted jewelry line, and Grassroot – a sustainable luxury brand.
In launching Grassroot, Dongre provided opportunities to artisan communities throughout India, melding the traditional skills with contemporary silhouettes. “Grassroot is the marriage of a cultural heritage and a cultural revolution”, In understanding this, her sustainable model allows women artisans to not only have a platform for their work, but also to be able to take charge of their lives. With elegant designs, Grassroot uses sustainable, cruelty-free and high quality materials for contemporary collections.
Take a look at the lookbook and let us know if Grassroot has peaked your interest! We would love to know if it is a brand you would like to see on our site!